More relevant people become aware of your business through content on your blog, social media, email marketing and other digital distribution channels.
These people connect with your business through social media and email marketing, beginning a sales process that develops belief and trust in your business, product and/or service.
Assuming your product/service and the rest of your business is running on all cylinders, you'll increase customer lifetime value and generate more exposure to prospective customers.
This comprehensive, self-paced online course features
17 lessons. (Check out the lessons and previews below.)
After completing The Business of Content: A MasterCourse, you will have:
Everyone has a story.
Mine started in 1989. January 23rd. 8:21 am. Joni and Joe welcome their first of three kids. (That would be me, if you haven't caught on.)
Born and raised in the suburbs of Los Angeles, I loved sports for as long as I can remember. I wanted to be a point guard for the Los Angeles Lakers, but after realizing those career aspirations weren't so realistic, I pivoted to sports journalism.
After earning a journalism degree from San Diego State University and working for NBC, ESPN, the LA Daily News and the Los Angeles Angels' radio station, among other media companies, I left the journalism field and started a social media and content marketing consultancy, eventually working with brands across four continents.
Today, I am an international digital marketing consultant, strategist and instructor, specializing in social media and content marketing.
Thanks for dropping by. I hope this course will help you on your way.