The Business of Content: A MasterCourse

Learn how to attract new customers and increase the lifetime value of existing ones with content marketing.

Like most businesses today, you're creating and sharing content.

But do you have an actual strategy? And are you generating real results?

When we say results, we're talking about more sales and more customers, because that's how businesses grow.


  • 88% of businesses currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy.

  • Businesses save more than $14 per customer acquisition through content marketing.

  • Content marketing can help your web conversion rate increase by nearly 6 times.


Based on his international experience spanning three continents, Josh Hoffman has developed a self-paced online course that guides you through the process of using content marketing to generate real results, with an emphasis on these core metrics:

Awareness + Recognition

More relevant people become aware of your business through content on your blog, social media, email marketing and other digital distribution channels.

Interest + Engagement

These people connect with your business through social media and email marketing, beginning a sales process that develops belief and trust in your business, product and/or service.

Customer Acquisition & Retention

Assuming your product/service and the rest of your business is running on all cylinders, you'll increase customer lifetime value and generate more exposure to prospective customers.

For $247, you get instant and unlimited access to:

The Business of Content: A MasterCourse

This comprehensive, self-paced online course features 17 lessons. (Check out the lessons and previews below.)

Don't just take it from us. Josh and his team have been trusted by hundreds of businesses, organizations and leading brands, including:


After completing The Business of Content: A MasterCourse, you will have:

  • Advanced knowledge and tools to leverage content marketing for generating real results

  • High-level understanding of the necessary steps for generating real business results using content marketing

  • Professional knowledge and understanding of how content marketing incorporates branding, positioning, customer service and customer experience

About the Instructor

Josh Hoffman
Josh Hoffman

Everyone has a story.

Mine started in 1989. January 23rd. 8:21 am. Joni and Joe welcome their first of three kids. (That would be me, if you haven't caught on.)

Born and raised in the suburbs of Los Angeles, I loved sports for as long as I can remember. I wanted to be a point guard for the Los Angeles Lakers, but after realizing those career aspirations weren't so realistic, I pivoted to sports journalism.

After earning a journalism degree from San Diego State University and working for NBC, ESPN, the LA Daily News and the Los Angeles Angels' radio station, among other media companies, I left the journalism field and started a social media and content marketing consultancy, eventually working with brands across four continents.

Today, I am an international digital marketing consultant, strategist and instructor, specializing in social media and content marketing.

Thanks for dropping by. I hope this course will help you on your way.

- Josh

Connect with me on Facebook | Twitter | LinkedIn | Medium

Your Questions, Answered

Who is this online course for?
This course is for business owners, managers, marketers, communications professionals, social media managers, entrepreneurs and freelancers who work for or serve small-to-midsize businesses, organizations and start-ups.

When does the course start and finish?
This self-paced course is available to start as soon as you enroll. You control when you start and when you finish the 17 lessons.
How long does it take to complete the course?
After you enroll in the course, you get instant and unlimited access to all 17 lessons. You can go through the lessons in order, or you can skip around. Either way, the course is entirely self-paced. Most people complete it in approximately 4-6 hours.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as you like, across any and all of your devices.
What if I am unhappy with the course?
We strongly believe in the contents of "The Business of Content" MasterCourse, but we also value your time and have no interest in wasting it. That's why, if you are not completely satisfied for any reason, we will refund 100% of your payment for the applicable course if you notify us in writing within 14 days of your purchase. No fine print or questions asked.

Enroll now!