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The Social Media Strategy MasterCourse
Laying the Foundation
The 5 Cornerstones of Social Media
The Social Media Sales Cycle
Outlining Your Touchpoints
Determining Your Value Proposition
Developing Your Strategy + Plan of Action: Part 1
Mapping Out Your Goals + Objectives
Outlining Your Target Audiences
Architecting Your Target Audience's Psychographics
The Lead Mapping Journey
Social Media Channel Definition
Developing Your Strategy + Plan of Action: Part 2
Brand Values + Storytelling
Maximizing the Lifetime Value of Your Content
Content Amplification Systems + Strategies
More Than Marketing: Using Content As Customer Service
Paid Social: A Lesson in Advertising on Social Media
KPI Architecture
Developing Your Strategy + Plan of Action: Part 3
Influencer Marketing
Brand Advocacy Programs
Developing an Organization-Wide Social Media Culture
Teach online with
Influencer Marketing
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